Research Operations
Pricing, quotas, feasibility and sourcing decisions for people who run survey fieldwork.
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Sample exchange or single panel? A candid comparison from a routing company
We run a router, so you would expect us to say exchanges win. For some studies a single good panel is the better choice, and we say which ones.
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Incidence rate, LOI and CPI: how online sample is priced, and why quotes go wrong
Three numbers set the price of almost every online sample quote. Industry benchmark data shows the first one is routinely sold higher than it turns out to be. What each number means and how to estimate it without optimism.
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Survey quotas and over quota: balanced samples without wasting respondents' time
Quotas are how a sample ends up looking like the population it describes. Managed carelessly, they are also the single biggest source of wasted respondent time in online research. The difference is operational, not statistical.
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What the data quality benchmark says about your feasibility estimates
The Insights Association and GDQ benchmark pooled close to two million survey records from 51 companies. Most coverage quoted the removal rates. The more useful numbers for anyone quoting a study are about incidence, length and B2B cleanout.