B2B research
B2B respondents are expensive and rare, which makes them attractive to fraudsters. Routing for B2B work pairs strict screening in the survey with strict session checks around it.
Routing risks and how they are handled
- Profile inflationPeople overstate job titles to qualify. Put knowledge-based screening questions in the survey and use the quality endlink for anyone who fails them.
- High CPI attracts fraudSigned entry links and endlinks stop anyone from forging a complete by typing a URL.
- Small feasibilityAllocation quotas let you spread a small target across several specialist suppliers and see which ones deliver qualified completes.
Recommended project settings
| Minimum LOI | Set it firmly; professional surveys with open-ended questions cannot be finished in a couple of minutes. |
|---|---|
| Duplicate devices | On. |
| Endlink signatures | On. Consider the buyer status API for completes as well. |
Questions about b2b research
How do I verify a B2B respondent really holds the role they claim?
Use screening questions that someone in the role can answer easily and others cannot, check open-ended answers, and return failures through the quality endlink so the supplier learns which profiles are unreliable.
Can I run the same B2B study across several suppliers?
Yes. Each supplier gets its own allocation with its own quota, payout and entry link, and duplicates are checked across the whole project.
Other research types
Consumer researchGeneral population and category-buyer studies with nested demographic quotas.
Healthcare researchPatient, caregiver and healthcare professional studies with extra care around sensitive data.
Brand trackingContinuous or wave-based trackers that need consistent sample sources over time.
Concept and ad testingFast-turnaround monadic and sequential tests with many cells filling in parallel.
Academic researchUniversity and social science studies that need transparent, documented sample sourcing.
Put a quality layer in front of your next study
Tell us whether you buy sample or supply it. We set up your account, share sandbox links and walk through the first integration with your team.