Concept and ad testing
Concept tests often split respondents across many cells that must fill evenly and fast. Tight quota handling and quick returns keep the whole study moving.
Routing risks and how they are handled
- Many parallel cellsCell quotas live in the survey platform; overquota endlinks keep suppliers informed as each cell closes.
- Video and image stimuliMedia-heavy surveys invite speeding. A minimum LOI catches respondents who clearly skipped the stimulus.
- Tight deadlinesLive completes per allocation in the console show within minutes which suppliers are delivering.
Recommended project settings
| Minimum LOI | On, set above the length of the stimulus. |
|---|---|
| Duplicate devices | On. |
| Endlink signatures | On. |
Questions about concept and ad testing
Can a respondent see more than one concept test from the same client?
Duplicate checks apply within a project. If several tests must exclude each other, run them as cells of one project or agree exclusions with your suppliers.
Other research types
Consumer researchGeneral population and category-buyer studies with nested demographic quotas.
B2B researchProfessional audiences such as IT decision makers, finance leaders and small business owners.
Healthcare researchPatient, caregiver and healthcare professional studies with extra care around sensitive data.
Brand trackingContinuous or wave-based trackers that need consistent sample sources over time.
Academic researchUniversity and social science studies that need transparent, documented sample sourcing.
Put a quality layer in front of your next study
Tell us whether you buy sample or supply it. We set up your account, share sandbox links and walk through the first integration with your team.