Fielding surveys in United Kingdom
Field UK studies with ITL regional quotas, UK GDPR-compliant data handling and wording adapted from US English.
At a glance
| Project country code | GB |
|---|---|
| Survey languages | English (en-GB); Welsh for studies that require it in Wales |
| Incentive currency | GBP |
| Industry bodies | Market Research Society (MRS), ESOMAR |
Privacy and data protection
- UK GDPR
- Data Protection Act 2018
- Privacy and Electronic Communications Regulations (PECR)
This is general guidance, not legal advice. ResearchDart never receives survey answers, which keeps sensitive data inside your survey platform.
Quota geography
The twelve ITL 1 regions (formerly NUTS 1: nine English regions plus Scotland, Wales and Northern Ireland) are the usual regional quota frame.
Time zones and timing
One time zone (GMT, BST in summer). Fieldwork launched on a weekday morning typically reaches steady fill by early evening.
Fielding notes
- Adapt US questionnaires: postcode instead of ZIP code, GBP amounts, "mobile" rather than "cell phone", and UK education and occupation classifications.
- Social grade (ABC1C2DE) is still widely requested for consumer quotas.
- The UK is not part of the EU, but UK GDPR mirrors the EU rules closely; treat consent and data minimisation the same way.
Setting up a United Kingdom project
Create the project with country GB and the survey language. If you field more than one language, create one project per language so quotas and incidence are tracked separately.
Field your next United Kingdom study with ResearchDart
Tell us whether you buy sample or supply it. We set up your account, share sandbox links and walk through the first integration with your team.